You may not have been at Woodstock, but you may be able to answer these questions. The contest winner will
receive a $25 Amazon gift card. Send your responses to
info@issuesllc.com by October 9, 2009.
1. "By the time we got to Woodstock, we were half a million strong."
Name the musician who wrote this song
who, by the way, never made it to Woodstock because of the traffic.
2. In July 1969, Neil Armstrong and Buzz Aldrin took "one small step for man, one giant
step for mankind" when
they stepped onto the moon. Name the astronaut who remained in the command capsule.
3. It's been forty years since Broadway Joe and the Jets won SuperBowl III. What other amazin' sports team
is celebrating the 40th anniversary of a championship event?
Congratulations to Beverly Fedorko of the New York Shipping
Association who won our newspaper trivia contest. She will receive a $25 Cold Stone Creamery gift card.
Client spotlight
We are now helping three companies with their business development goals.
Group Five - consultants to the transfer agent and employee compensation plan industry,
and widely known for their expertise in satisfaction research.
MedAssure - a New Jersey based company that provides a clean and safe system for the
disposal of regulated medical waste.
SunChemical - the world's largest producer of printing inks and pigments.
TED is our website pick for this @issue.
TED is a small nonprofit devoted to Ideas Worth Spreading. It started
out (in 1984) as a conference bringing together people from three
worlds:Technology, Entertainment, Design.
Its annual conferences bring together some of the
world's most fascinating thinkers and doers --people like Jeff Bezos, Gordon Brown and Bono-- who are challenged to give
the talk of their lives (in 18 minutes). TED puts the best of these lectures on line for free. So to hear some riveting talks by remarkable people, visit www.TED.com.
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Twitter fans probably won't buy this despairwear t-shirt.
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The ART of communication
When John Venn first drew diagrams of overlapping circles in
1880, it is unlikely he imagined his creation showing up on a t-shirt, much
less the Social Media Venn Diagram(right) that shows what happens when stalking, narcissism and
attention
deficit disorder collide.
That t-shirt is just one example of how charts and diagrams
we struggled to comprehend in high school have become a basic element of
communication on the internet. As print publications dwindle and websites favor
the quick blurb, the ability to convey a complex thought without losing the
reader's attention has become quite an art.
Matrix charting: You
may have seen diagrams with four quadrants used to rank stock performance or
marketing opportunity. But check
out the New York Magazine Approval Matrix,
a "deliberately oversimplified guide to who falls where on our
taste hierarchies."
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Everything you need to know about Issues Management.
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Tag clouds:
You see
these things everywhere, including the one shown here of Issues
Management's website. First, someone figured out that it made sense to
"tag"
words or concepts in order to keep track of all the stuff out there on
Web 2.0. Then websites started
organizing all the tags into a
visual depiction
of the
contents of that site, or a trend...like all the hot topics on Flickr
or Twitter.
These are called tag clouds and are weighted (by use of a
larger font
size or
by color) to show the most frequently used tags. They are often (but
not
always) hyper-linked to the items associated with that tag.
Traditional line charts and bar graphs are sometimes used
with a humorous twist to make us
pay attention. Jessica Hagy's site, Indexed, is a great
place to see some clever examples.
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The New York Times, Nov. 3, 2008
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Word Train: a
variation on the tag cloud, this is a NY Times invention, first used to show
people's emotions on election day 2008, following changes throughout the day,
filtered by choice of presidential candidate. The Times
followed up with a similar snapshot of feelings about the economy this spring. (Click here to see it)
Six rows of adjectives becomes a very powerful way of showing what previously
might have been conveyed with "on the street" interviews.
We encourage readers to send us their favorite examples of
new media charts. And, by the way, the Issues Management logo was inspired by a Venn diagram, with the overlapping circles
representing the intersecting worlds of politics, press and policy. Like
everything else, it has been cropped and abstracted to make it easy to read.
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Helping
clients save jobs and ensure fair wages
This summer, Roger Schwarz and Mickey Faigen were
instrumental in the passage of two pieces of legislation of importance to
clients.
Acting on behalf of the NJ International Brotherhood of
Electrical Workers (NJ IBEW), Schwarz successfully shepherded Assembly Bill
3372/Senate Bill 2340 through the complete legislative process.The legislation
requires that projects funded in whole or in part with financial assistance
from the Board of Public Utilities are subject to the prevailing wage. Schwarz worked
closely with the bill's sponsors, including Senate
Majority Leader Steve Sweeney and Senate Budget and Appropriations Committee
Chair Barbara Buono in drafting
the bill. He then testified on
behalf of the NJ IBEW at committee hearings in both the Senate and
Assembly. The legislation was
signed by Governor Corzine in July at the NJ State Building and Construction
Trades Council convention.
Mickey Faigen has been working with
Gerdau Ameristeel, New Jersey's lone steel manufacturer, in an effort to help sustain its business operations. The recent economic
downturn forced the company to announce the closing of one plant permanently and to idle the Sayreville facility. Working with
local officials, Faigen was able to obtain some measure of relief for the company's remaining operation through the
new economic recovery legislation signed by the Governor in late July. As a result of the significant tax relief contained in the
bill, the company reversed
its decision to idle the plant saving numerous jobs.
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BellaDerm...a beautiful
new project, naturally!
During the time that Issues Management /Insight
Communication has represented the Musculoskeletal Transplant Foundation (MTF) over
the past ten years, we have seen some amazing things. As the country's largest
tissue bank, MTF provides tissue which is used for everything from spinal
surgery to athletic injury repairs. We have met people who faced amputation but
whose limb was salvaged through a bone allograft. We have seen inspiring
stories of families who lost loved ones but went on to give better lives to
many people though the donation of tissue. MTF's skin division has been
involved in some interesting programs as well. The new Living Skin donation
program provides an opportunity for people who have skin surgically removed
after weight loss to donate their skin to help someone else. That skin has been
used for surgical/therapeutic procedures and it is now offered as BellaDerm, the
first human dermal tissue graft offered specifically for facial and body contouring
procedures. BellaDerm provides supplemental support in areas of weakness. It
has been used by plastic surgeons to address naturally occurring defects in
areas such as the breast, lips and face.
Cindy Gordon worked with MTF to develop an interactive
website for BellaDerm and is now working with national media outlets who are
interested in telling the BellaDerm story. For more information, check the
website at www.BellaDerm.org.
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